A Great Network Marketing Newsletter
"I'm In" is a weekly, generic newsletter on the subject of Network Marketing
(also known as multi-level marketing). "I'm In" is distributed each Friday
evening by e-mail. Our subscription list includes networkers all over the world.
"I'm In" was born in February 1994. At the time, America On Line was
experiencing severe problems with the "Network Marketing" discussion group. Four
frustrated networkers, Ken Leonard, Ralph Marston, Neal Brown and Bill Morgan, joined
together to produce a publication that would circumvent the AOL problems and provide a
high quality forum for networkers.
The newsletter was an instant success, attracting several hundred subscribers on AOL alone
in the first few weeks. In the almost two years since that time, "I'm In" has
continued to grow, and to provide networkers with a weekly dose of useful, commonsense
thoughts and ideas.
In November of 1994, Ralph Marston moved "I'm In" to an automated list server,
and it has been distributed that way ever since. Ralph continues to edit and publish the
newsletter on a weekly basis, and the other founders contribute articles from time to
time.
The strength of "I'm In" comes from the fact that it is written by its readers.
All subscribers are encouraged to submit articles for publication. This serves to provide
the newsletter with a variety of topics and perspectives. "I'm In" is provided
free of charge as a service to online network marketers, in hopes of advancing the
professionalism of the business.
To subscribe, simply send an e-mail to ...
majordomo@zilker.net
In the BODY of your message type ...
subscribe imin-network-marketing
Here's an example of the type of great material you'll get delivered to your e-mailbox
each Friday. I wish I had thought of this one myself, because it's great. In fact, I've
since used it several times on corporate-types and it works wonders. Try it, and you'll
see what I mean!
How To Answer The Big Question: "Isn't that a pyramid?"
I have a very interesting twist to the response of the majority of people I approach about
my chosen MLM company. When they respond "Isn't that a pyramid?" I simply use
the following graphic. I ask them first of all, do you own your own business? Most will
answer NO! and then I go for the jugular. I briefly explain that the typical business,
whether a Corporation or a small town company, will generally have the following structure
...
* |
President/CEO or owner |
*** |
Vice-President or Partners |
***** |
Senior Executives or Managers |
******* |
All of the other employees |
I then proceed to explain to them that I find it hard to
believe that a Vice-President will train his Sr. Management to the point where his job or
position is threatened. What I mean by this is you are only going to get trained just
enough from the people above you so that they do not lose their positions. Same goes for
the rest of the pyramid with Sr. Management and employees. Pretty interesting when it is
put in this light, don't you think? Amazing. It looks like a pyramid to me!
Now on the other hand, it is completely the opposite with a Network Marketing company.
Matter of fact, I call it the upside-down pyramid. With the support of your sponsors and
their sponsors and upline leaders, your success with the company makes them that much more
successful. Your success insures them of a commission check each month. So you will find
it really comforting when your upline seven levels up sees that you are working the
business and they offer their support and advice to help you advance even more! See the
following MLM structure:
******* |
The Network Marketing Company |
***** |
Upline Leaders |
*** |
Your Sponsors |
* |
You |
|
|
* |
You |
*** |
Your 1st "level" |
***** |
Your 2nd "level" |
******* |
Your 3rd "level" etc. |
Look what happens. We all know that it's very rare the
President of a company will come down and train an employee to advance up the management
levels. With your "Pyramid" you become the President/Owner of your own MLM
company which then takes on the above structure. And unlike the typical Corporate or
Business pyramid, it benefits you to go down several levels in your organization to train
and coach them to advance because when they advance you advance.
WOW!!! What a concept! Then after pointing out all of this I say, "Now, which pyramid
are you referring too?" (Also grinning as they appear to be speechless!)
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