Using Banners To Advertise Your Site

Banner exchange programs provide an effective way to market your web site and services to potential new clients. Banner exchange programs allow you to "exchange" advertising with others participating in the banner program. In essence, each time your web site takes a hit displaying a banner ad of a participating member, you will receive a banner advertising your services on member's web site. The free advertising that you receive is linked proportionally to the amount of free advertising you give to others participating in the banner exchange program.

Most Banner exchanges are free, so use them! Banner exchange programs aren't going to attract a stampede of visitors to your site right out of the gate. But, as your site's traffic grows, the returns on your banner exchange will grow as well.


Here are three good banner exchange services:


The BetterDeals Banner Advertising Network is definitely one of the best. They offer a 10:7 exposure ratio. That means 40% more advertising than most of the other 2:1 exposure ratio exchange networks. They offer multiple types of targeting: Broadcast, Subject and Geographical Targeting. They will also pay you $30.00 for every 1000 UNIQUE clicks throughs generated on paid banners displayed on your site.

Plus if you join their free Referral Partner Program they will give you your own free referral website and pay you $25.00 dollars for referring a Business Partner. BetterDeals is the ONLY banner advertising service which has a MLM program and where you can not only promote your site but also make a lot of money while promoting it. If you want even more exposure you can become a Business Partner for $50.00 per month and get your banner exposed 3000 additional times on other targeted site for the months you pay.


Link Exchange is the most popular exchange and will also broadcast your banner on targeted sites. However their exposure ratio is 2:1. That means that when their banner is exposed twice on your site then your banner will be shown only once on the other targeted sites.


Link Trader, in most cases, is the best fit for new and light traffic sites since its exposure ratio at 7:10 is the most rewarding of the major exchanges.