Introduction to WWW Advertising

Ask any aspiring Webmaster or Internet marketer to identify the biggest challenge facing our industry today, and you'll likely hear how hard it is to promote a web site. Fortunately, a plethora of free web resources have emerged recently to help you.

Most people log on to the Internet or one of the commercial online services for a reason, usually it's because they're looking for something. While surfing aimlessly is a great way to waste time at work, most people don't spend much time doing it.

Whether it be a listing of homes for sale in their area, stock tips or more information on the latest money-making opportunities, the average person is normally looking for something that interests them at that very moment. These are your prospects.

When the average Joe wants more information on something, 9 times out of 10 he'll go straight to the World Wide Web. Focus your efforts there!

Everyone knows how to find and use a search engine or directory, I'd say that 50% or more of 'Net surfers don't even know that newsgroups exist.

The only real 'secret' to successful online marketing is to be absolutely certain that your sales material is available to those who are actively seeking what you offer, when and where they're looking for it. Like I said, 9 times out of 10 this means the WWW.

I can assure you that there are more than enough people out there to make yourself a great income marketing online. The trick is finding the ones who're interested in what we have to offer and helping them to find you.

Do you know that there are literally thousands and thousands of places on the Web where you can place your advertisement for free?

Some of these sites receive thousands and thousands of hits per day and some only a few hundred, but that's fine too. Think about it. If you were to place your free advertisement on just 300 web pages, what would that do to the number of inquiries you got every week?

Imagine if you placed your ad or link on 2,000 web pages? Sure it would take you a while but believe me, it'd would be worth every minute. It's like bulk E-Mailing but ten times better. You do the work one time and the inquiries keep coming day after day.

Set yourself a goal, 20 a day or more if you're ambitious. At this rate, it would only take you about 3 months to have your link on 2,000 other web sites. Believe me, it would be more than worth it as marketing on the 'Net is mostly a numbers game.

Each place that you go to list your site will have one or more pages of links to other sites. Check these out. (If you find a good one, please let me know.) Follow these links to lots of new places on the web that you can list with.

Sometimes, I will sit down to work a site from my list, and hours later will realize that I have only worked one site from my list, but have found many more by just following the links. You could advertise your site forever and never run out of sites to visit.

The other type of site submission is the free service sites. They will submit your listing for you to a list of places after you fill in a form giving them the data that the search engines and listing sites want. Again, there are several excellent services like this but there is a basic flaw to the service they provide to the serious traffic builder.

They submit the same data to each and every site they submit to. It gives you no chance to look around a site and try to find a message that will best motivate their audience to want to come visit you. Targeted advertising is what words the best.

One technique that works extremely well is to use the multi-submission sites as a starting point, and then re-submit to each site individually as time allows. The important ones anyway. Actually, you should be resubmitting your URL to the top 10 engines every 2 weeks or so.

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