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News & Sales

Announcements
UC3 enters exclusive negotiations with PepsiCo for UEFA men’s club competition global soft drinks...
The soft drinks category is the latest to progress as part of UC3’s 2027-33 UEFA men’s club competition cycles
Announcements
Brand identity unveiled for 2026 UEFA Women’s Champions League final
The dynamic design celebrates Oslo’s unique character and cultural heritage
Announcements
Euronics Group become UEFA Women’s Champions League sponsors 
The leading electronics and home appliance retailer continues its support as part of its long-term commitment to women’s...
Announcements
UC3 confirms preferred bidders for UEFA men’s club competition media rights in top five markets
Unprecedented interest from broadcasters and streaming platforms for the 2027-31 cycle.
Announcements
UEFA reinforces content protection commitment through new memberships
UEFA joins the Coalition Against Piracy (CAP) and the Clearing House for Copyright Infringement on the Internet (CUII)...
Announcements
UC3 enters exclusive negotiations with Anheuser-Busch InBev for UEFA men’s club competition...
Beer category marks the first global sponsorship sales process initiated for the 2027-33 commercial cycles
Announcements
UEFA partners with the Alliance for Creativity and Entertainment (ACE) to enhance global anti-piracy...
This step marks a milestone in cross-sector collaboration to protect live sports content worldwide
Announcements
UC3 and Relevent Football Partners launch groundbreaking rights tenders for the UEFA Men’s Club...
Media rights tender process for the UEFA Men's Club Competitions (UMCCs) beginning from the 2027/28 season open.